23-24 October 2018

The Address Dubai Marina, UAE

Eddie Lee

Director of E-Commerce, Greater China at SEKO Logistics

A pioneer in cross-border e-commerce logistics and fulfillment solutions in APAC, currently heading up the e-commerce division of SEKO Logistics in the Greater China and APAC region. Joined in 2014 as the 1st e-commerce professional in SEKO Greater China, responsible for setting up the e-commerce products, infrastructures, operations, processes, sales and hiring in the region. Brought in exceeding USD1.5 million revenues of APAC generated businesses in the first year of division establishment. Developed partnerships for SEKO with major global platforms, e.g. Alibaba, eBay, Lazada, Linio, Paypal, etc.

Before SEKO, was in-house with major e-commerce marketplace platforms. Had been the Regional Director for cross-border logistics and operations in LAZADA - one of the top Southeast Asia marketplace platforms. Founding the cross-border logistics team for LAZADA, setup the structures and initiated the B2C shipping programs and operations for LAZADA to ship from China, Hong Kong, UK and US into the S.E.Asia markets. Besides, had been the Senior Manager in eBay APAC Shipping team and look after Greater China cross-border logistics and fulfillment programs.

Total over 16 years of work experience in Greater China, Asia and US in the field of consulting, transportation, omni-channel logistics which covers traditional B2B (retails, wholesales) and B2C (e-commerce) fulfillment solutions. Extensive regional exposures with MNCs. All-round background in international logistics including couriers / parcels, freight forwarding, warehousing, hub distributions and fulfillment, imports and exports customs, as well as in-house logistics.